Twin high schoolers build profitable brand on Instagram

Amphitheater High School | Tucson, AZ

With over 43,000 followers, the Castenada twins are learning how to use Instagram to attract advertisers, turn a profit, and create a space for their self-expression.

Produced by Carlos Perez, Jose Castenada, and Fatimah Aaldanbus at Amphitheater High School in Phoenix, Arizona. Instruction provided by SRL Connected Educator John Parham. Station support provided by Nancy Montoya of Arizona Public Media.

See full series: Making it Work: Today’s Youth, Tomorrow’s Jobs.