Southern Oregon PBS (SOPTV)
Name: Southern Oregon PBS
The creation of Southern Oregon Public Television was a joint effort of many community partners. In 1965, Oregon Educational Broadcasting (OEB), forerunner of Oregon Public Broadcasting (OPB), persuaded the Federal Communications Commission (FCC) to reassign channel 8 from Brookings to Medford. OEB intended to make channel 8 the third station in its television network, which at that time included flagship KOAC-TV in Corvallis and KOAP-TV (now KOPB-TV) in Portland. Southern Oregon was the only region of the state without public television. However, OEB backed out after a protracted battle with several commercial applicants. The license eventually went to Liberty Television, owners of KEZI-TV in Eugene.
In 2019, SOPTV made the decision to more closely align with the PBS national brand, and renamed the station Southern Oregon PBS. The new name was accompanied by a new brand, both of which launched Jan. 1, 2020.
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